November 2007, the world's largest online bookstore Amazon (Amazon) launched e-book reader Kindle, 5.5 hours, the screen 6-inch large Kindle sold out. In 2008, Amazon launched the Kindle2 set off a global e-book reading boom. In 2009, the second generation of products Kindle2 came out two months to sell nearly 300,000. At the same time, the United States in April 2009 to June e-book sales over the same period in 2008 increased by three times. Kindle hot, triggering Sony, Hanwang, Samsung and other domestic manufacturers quickly follow up, have layout electronic reading market, manufacturers and major publishing group cooperation also kicked off.